British Petroleum, now marketing itself as “Beyond Petroleum” entered the solar energy market in the early 1970s and created BP Solar in 2000. Starting in Europe and Japan BP Solar became a profitable enterprise in 2004 and has introduced the BP Solar Home Solutions(R) in the limited markets, notably California and New Jersey. Besides the traditional solar cell/module/array product, BP Solar is also working to introduce the BP Solar Energy Tile to domestic markets. These tiles offer similar energy generating capacity but are small–the size of an asphalt shingle. BP is working with Old Country Roofing in California to offer this style of solar roofs to prospective home buyers.